Why I Use Wix Studio (And Avoid WordPress)
Not just a website builder. A professional platform designed for agencies.
In Finland, Wix is often misunderstood as a do-it-yourself tool. The truth is, Wix Studio is a professional platform built for designers and agencies. It combines design freedom with enterprise-level hosting, security, and performance — all without the hidden costs of plugins, server updates, or constant maintenance.
Let’s compare Wix Studio and WordPress calmly and on the facts. In the sections below, we’ll look at total cost of ownership, performance, security, editing experience, support, and more:
Wix Studio
No plugins needed
Full-stack, native business solutions and built-in features work together seamlessly.
WordPress
Plugins required
Plugins are usually needed to extend beyond basic functionality at additional cost, potentially requiring manual updates regularly.
Wix Studio
Maintenance done for you
Wix engineers manage everything for you “behind the scenes”—no product or platform updates required on your end.
Automatic site backups.WordPress
Maintenance-intensive
Manual updates are needed on each plugin, theme and third-party app on an ongoing basis.
If you don't keep up with constant plugin updates, your site can be left open to outages, security risks, and bugs, and potentially break entirely as a result.
Wix Studio
Code-free & intuitive
Easily update content and media through a native CMS, with no disruption to design.
WordPress
Dev dependent
High dependency on developers to implement content and media updates.
Wix Studio
24/7 enterprise-grade security
In-house security team of experts ensuring safety of the platform and products around the clock.
Compliant by default with the highest international security standards including GDPR and CCPA.
Automatic SSL certification.WordPress
Well-known security issues
WordPress has no built-in security features meaning it needs to be sourced from a third-party offering different levels of coverage. The highest—and most expensive—tier matches what you get built-in on Studio.
SSL certification needs to be obtained from an external provider, usually at additional cost.Wix Studio
Superior infrastructure
Enterprise-level, multi-cloud hosting powered by leading providers including AWS, Google Cloud, Fastly.
Unlimited bandwidth.
Wix Studio auto scales in response to traffic spikes, at no additional cost.
Dedicated site reliability engineering team.
2 layers of Anti-DDoS protection.WordPress
External hosting at additional costs
Requires external hosting provider at additional cost.
You’ll need to purchase the highest level of coverage to match the infrastructure available by default, at no extra cost, on Wix Studio.Wix Studio
Industry-leading
Wix is an industry leader in site performance. The Google Chrome User Experience (CrUX) report shows 75% of sites passing in all 3 CWV on mobile and 70% on desktop (US, true to April 17, 2024).
Ongoing infrastructure optimization at scale means enhancements take immediate effect on every site, instantly.WordPress
Depends on third-party solutions
WP has a ratio of 52% sites passing in CWV on mobile and 53% on desktop (US, true to April 17, 2024).
Plugins required to enhance performance can ironically cause sluggish site experiences, cost more, and increase security risks.
Usually requires manual updates & site maintenance on an ongoing basis to ensure site performance optimization.Wix Studio
Cutting-edge capabilities
SEO automations included to free up time and focus on growth: implement automatic redirects and structured data markup.
Platform is constantly adapting to align with Google’s technical requirements.
Direct collaboration with search engines like Google and Bing to monitor issues and respond to SEO opportunities for your business.WordPress
Plugin-dependent
Requires SEO plugins, mostly at additional cost, in addition to time consuming manual implementation.
Manual alignment with Google’s technical requirements.
Plugins can cause security risks which negatively affect SEO.Wix Studio
24/7 support
Support provided around the clock by a dedicated in-house team.
Unified source for all support tickets.WordPress
No dedicated support team
You can search for help in a relevant social community or forum.
Support not centralized to cover multiple plugins, themes or providers.Wix Studio
No hidden costs
Upfront expenses and reduced time to market.
All business solutions are native to the platform—no need to add and manage third-party solutions.WordPress
Solutions at additional cost
Most additional plugin or third-party app comes at added cost and requires significant developer resources, contributing to a large increase in time to market. On top of all this, hosting adds more costs.
Trusted globally
Wix Studio is an end-to-end platform—built on the proven foundations of Wix—that gives agencies the creative freedom and development flexibility they need.
6.5M
businesses, from start-ups to enterprises
1 billion
collective visitors per month
$950M
gross monthly payments
190
countries, worldwide
Unrivaled SEO at the core of every site
Best-in-class defaults to help implement SEO faster across your site.
Unique opportunities for quicker page indexing and deeper site performance analytics, made in close collaboration with Google and Bing (Read case study).
One-click inspection of all your pages helps to easily identify indexing issues that affect ranking.
Wix’s SEO infrastructure is constantly evolving alongside search engine updates.
Growth essentials, built in
CRM
Convert more leads—from collecting contact info with forms to adding live chat. Organize your projects and funnels, assign tasks and reply to messages from all channels in one inbox.
Payments
Accept secure payments worldwide and sync transactions from over 80 providers—including Wix Payments, major debit and credit cards, Apple Pay, Tap to Pay on iPhone, and more.
Blog
Boost your SEO and reach your community with an integrated blog. Manage posts, comments and contributors with ease. Monetize your content with subscription pricing plans.
Multilingual
Get set up for international growth and reach new markets. Manually or automatically translate your site into 180+ languages, while preserving the design.
Pricing plans
Get a custom pricing plan to sell packages, memberships and subscriptions. Charge visitors one-off or recurring payments for exclusive content/services, connect payment methods, and add discounts.
Members area
Build a community around your site to engage customers and keep them coming back. Let visitors create their own account, keep track of orders and wishlists, and access exclusive content.
Lightning-fast performance
According to Google Chrome reports, the Wix platform leads the industry in site performance.
With ongoing performance optimization at the platform level, your site immediately benefits from every update that’s released.
Wix’s globally distributed data centers and 200+ CDN nodes ensure best-in-class site performance regardless of visitors’ location, network or device.
Automatically enhanced media delivery—including image conversion, cropping, and resizing—ensures faster page-load speeds.
Superior infrastructure
Multi-cloud hosting powered by AWS, Google Cloud, and Fastly ensures your business stays up even if one provider goes down.
The platform handles over 4.5 billion daily requests and millions of transactions.
Infrastructure is engineered to autoscale under high demand—no need for pay for extra servers or bandwidth.
99.98% uptime service level objective.
Google Cloud Management
“Wix offers one of the most reliable services worldwide.”
Airtight security 24/7
Actively managed by a global team of security experts, Wix keeps businesses running as planned through threat prevention, real-time detection, and rapid response to any security incidents.
Goodbye WordPress: A Better Way Forward
After two decades of building on WordPress, I finally laid it to rest. The constant updates, patches, and plugin chaos turned design into maintenance. In this post, I share why I left it behind — and how Wix Studio lets me focus on what really matters: building sites that perform and grow.