Web Design

Web design is modern alchemy—turning identity into interface, and interface into action.

When the internet first took off, web design was clunky but full of personality. Pages loaded slowly, creativity was boxed in by dial-up speeds, yet sites still managed to feel unique. Over time, templates and platforms like WordPress made building websites easy — sometimes too easy. Cookie-cutter layouts spread everywhere, and originality took a back seat. Now, with fast connections and audiences hungry for something different, web design is alive again. Personality is back, and creativity once more leads the way.

At Alchemy Communications, I believe websites should balance creativity with clarity. The days of cookie-cutter templates are behind us — but so are the days of fragile, hand-coded experiments. My role is to bring design, storytelling, and modern tools together so your site doesn’t just look original, it works reliably. Every build is professional, mobile-first, and crafted to reflect your organization’s voice, not a recycled template.

Website Portfolio

THE SKY IS NEVER THE LIMIT

Web Design

Why I do not use WordPress:

I started building with WordPress back in 2003, when it was still pure open source, and I relied on it for over a decade. It was the right tool for its time, but over the years it became more about maintenance than creativity — updates, patches, and plugins that constantly needed attention. Switching to Wix Studio wasn’t easy, but it was the right move: performance, security, and reliability are built in, and my clients don’t have to carry the burden of routine upkeep.

When I design a site today, hosting, security, and backups are all handled at the platform level. Every site runs on a global CDN across multiple data centers, so even if one region goes offline, your site stays online. The result is fast, accessible, mobile-first builds that work in both English and Finnish, complete with GDPR-ready consent.

And instead of sinking money into monthly maintenance, you can put that budget toward growth — content, campaigns, and outreach. The platform already comes with the essentials (forms, analytics, booking, e-commerce) without plugin clutter. I’m available for on-demand updates, and I include a short training session so your team can safely edit text and keep the site fresh. Clear ownership, no lock-in, and a site that simply performs — at a price that may surprise you.

What I Offer:

A website is more than a digital brochure — it’s the first place people decide whether to trust you. When I design a site, the starting point is always your story. Who you are, what you do, and who you need to reach — that’s what shapes the structure and the flow. From there, I translate those insights into layouts that are simple to navigate, visually distinct, and built to earn trust.

Your site won’t just load fast and look good on every screen — it will feel like you. The design adapts to your brand’s character, whether quiet and professional or bold and expressive, while the underlying platform handles the heavy lifting: hosting, security, and performance. That means fewer distractions for you, and a smoother experience for your visitors.

Discovery – Every project starts with listening: your goals, your audience, your voice. Together, we sketch the map before we draw the road.

Design – Layouts that feel natural to use and true to your brand, crafted for clarity whether viewed on a phone or a desktop.

Performance – Built on Wix Studio for speed, security, and reliability. Hosting, backups, and updates happen behind the scenes so your focus stays on growth.

Experience – Sites designed for flow, guiding visitors smoothly from curiosity to connection to conversion.

Expression – Thoughtful visuals and subtle motion bring pages to life without slowing them down.
Selling online isn’t just about adding a cart button — it’s about creating an experience that feels effortless for your customer and manageable for you. The right store isn’t only a catalog; it’s a conversation that builds trust, showcases your products, and makes every step from browsing to checkout seamless.

When I build an online store, I use Wix Studio’s integrated tools to remove the usual headaches: plugins, patching, and fragile connections. Products, payments, and shipping live in one secure system, so your focus stays on growing the business. The result is a storefront that looks sharp, works smoothly, and scales as you do.

Discovery – Together, we define what you’re selling, who you’re selling to, and the flow that makes buying simple.

Design – Clean, mobile-first storefronts tailored to your brand, not a generic template.

Payments & Shipping – Secure, flexible options, from local pickup to global delivery, configured around your needs.

Marketing Tools – Built-in email, social, and SEO features help draw traffic and keep customers engaged.

Security & Reliability – Enterprise-level hosting, SSL, and global delivery ensure your store stays fast and safe.
What good is a website if no one can find it? A site can look beautiful and function perfectly, but without visibility it’s invisible to the very people it was built for. SEO bridges that gap — refining your site so it speaks clearly to both search engines and the humans behind the searches.

When I set up SEO, I cut through the jargon and guesswork. The goal isn’t to chase algorithms but to make sure your content is accessible, discoverable, and easy to understand. From the technical foundation to the smallest details, I build your site in a way that earns trust from search engines and customers alike.

Guided Setup – A clear plan for keywords, meta descriptions, and Google Search Console integration, making SEO a step-by-step process.

On-Page Control – Clean URLs, custom meta tags, structured headers, and alt text that make every page search-ready.

Strong Foundation – Fast load times and server-side rendering so search engines can index and rank your content.

Analytics & Tools – Google Analytics, Search Console, and keyword tracking integrated to measure and refine your strategy.

Structured Data – Schema markup for FAQs, services, reviews, and local details to boost search visibility.

Built-In Accessibility – Sites designed to meet accessibility standards, improving usability and search rankings at the same time.
A strong website runs on more than design — it needs structure. A content management system (CMS) is what keeps everything organized behind the scenes, turning raw material into something flexible and alive. Instead of juggling endless edits, a CMS lets you update once and publish everywhere, keeping your site consistent and scalable as it grows.

When I set up a CMS in Wix Studio, I design it so your content works for you, not against you. Collections store the important pieces — text, images, files — while layouts pull them into place automatically. That means faster updates, cleaner management, and a site that evolves without breaking.

Dynamic Pages – One design, unlimited content. Databases generate new pages automatically, saving time as your site expands.

Content Collections – Structured databases hold everything in one place, making updates simple and exports effortless.

Collaboration – Invite team members with clear permissions so they can add content safely without touching design.

Scalable Structure – Built to grow with your vision, from small sites to larger projects with hundreds of entries.

Effortless Updates – Edit once and publish everywhere, keeping your site consistent without extra work.
Design catches the eye, but words carry the weight. They tell people who you are, what you stand for, and why they should care. Strong copy doesn’t just fill space — it shapes perception and drives action.

At Alchemy Communications, we craft language that feels true to your brand and clear to your audience. From headlines that spark curiosity to calls-to-action that convert, the goal is always the same: words that work. Every line is tuned for both people and search engines, balancing clarity with strategy so your message resonates and your site gets found.

Brand Voice – Distilling your essence into a consistent tone — professional, playful, or poetic — that resonates with your audience.

SEO Copywriting – Clear, readable language that weaves in search strategy, helping your content rank and connect.

Conversion Writing – Calls-to-action designed to move visitors forward — to buy, subscribe, or get in touch.

Content Evolution – Keeping copy fresh and aligned as your business and audience grow.

Clarity & Impact – Every word chosen with care so your message lands cleanly and confidently.